web designer & producer at quickbase
I worked at Quickbase for nearly four years as a web producer and as a junior designer, contributing to web and digital design wherever I could.
webinars
One project I worked on while at Quickbase was designing an on-site webinar experience, from the gate to actually watching the webinar. We wanted to position ourselves as a thought leader in the no-code space, and it was important to that vision that we keep visitors on the site, create an immersive experience free from distraction, and maintain organic site authority by hosting videos and transcripts.
low-fidelity wireframes
I designed an on-site webinar experience intended to reduce the barriers to register for upcoming or on-demand webinars. I worked with the web development team and designed wireframes for them at every stage, taking feedback into account and balancing the needs of our web director and organic specialist with what was feasible in our CMS and for our developers.
pre-registration
post-registration for an upcoming event
post-registration for an on-demand event
high-fidelity wireframes
When my team was happy with the intersection of function, strategy, and design, I built out the high-fidelity wireframes and provided responsive mockups for mobile reference.
pre-registration
post-registration for an upcoming event
mobile
customer story experience
With two brand refreshes came two iterations on the customer story hub page, and I was the lead designer for both.
In this instance, I translated the customer marketing team's vision into something the developers could work with and that would increase time on page and time on site, in alignment with our OKRs.
In this instance, I translated the customer marketing team's vision into something the developers could work with and that would increase time on page and time on site, in alignment with our OKRs.
redesigning the hub page
The original customer stories hub page was the result of the first major rebrand that Quickbase did, and is a great example of what happens when you slap a new coat of paint on an existing design system. It's fine, but it's not great.
My job was to think about what was important to us as web marketers and important to our site visitors. The original page wasn't visually appealing and provided very little in the way of navigation and didn't guide the user journey.
In my original redesign (in line with the design system we were using at the time), I added a featured story up top, plus three other featured stories below, as a way to help site visitors quickly find something to engage with. We also added in industry-specific tags to each story, so visitors could scan content based on logo or based on industry.
The 2023 redesign was my favorite. I kept many of the important elements of the 2022 redesign — featured stories, specifically — but this redesign was intended to cut down on visual clutter and create consistency across the web experience (with yet another brand refresh that nixed the duotone and lightened the look and feel overall). We also reworked the search function on the page, improving UX and reducing the need for What resulted was a lighter page that loaded faster, simplified the decision-making process, and facilitated a more immersive brand experience on-site.
My job was to think about what was important to us as web marketers and important to our site visitors. The original page wasn't visually appealing and provided very little in the way of navigation and didn't guide the user journey.
In my original redesign (in line with the design system we were using at the time), I added a featured story up top, plus three other featured stories below, as a way to help site visitors quickly find something to engage with. We also added in industry-specific tags to each story, so visitors could scan content based on logo or based on industry.
The 2023 redesign was my favorite. I kept many of the important elements of the 2022 redesign — featured stories, specifically — but this redesign was intended to cut down on visual clutter and create consistency across the web experience (with yet another brand refresh that nixed the duotone and lightened the look and feel overall). We also reworked the search function on the page, improving UX and reducing the need for What resulted was a lighter page that loaded faster, simplified the decision-making process, and facilitated a more immersive brand experience on-site.
original page
2022 redesign
2023 redesign
individual customer story pages
I didn’t design the individual customer story pages, but I mentored the co-op who did. We went through various revisions together, wherein I shared everything from context around Bootstrap grids and containers to design files and the way I approach projects like this.
My team’s co-op worked on this during the second and third months of his six-month co-op. By the end of their co-op, Logan had picked up a different design project for another part of the website, and was able to successfully pitch his concepts, thought processes, goals, and next steps to the web team.
My team’s co-op worked on this during the second and third months of his six-month co-op. By the end of their co-op, Logan had picked up a different design project for another part of the website, and was able to successfully pitch his concepts, thought processes, goals, and next steps to the web team.
graphic & digital design
Quick turnarounds for web projects and a marketing team with one graphic designer and one web designer meant I got to pitch in for web graphics more often than not. I worked under the mentorship of the senior graphic designer to produce engaging art within the guardrails of the brand.
web graphics
Much of the graphic design work I did was done to support specific brand campaigns or highlight the product across the website.
iconography
I discovered my love for icon design at Quickbase, and I designed two sets while I was there — one set intended for smaller settings, like in the navigation, and another set specifically for use as on-page visual supplements.
After hearing that our SVP of brand wanted a refreshed, modernized set of icons for the website, I did some work on the side to come up with a set of icons people were happy with. These icons, unfortunately, were never used. The icons are paired to highlight the changes, with the original versions on the left of each pair and the updated versions on the right.
pride ERG contributions
I was the co-chair of the Pride ERG for two years. During that time, I helped advocate for meaningful DEI efforts and LGBTQ-inclusive benefits across the company, and I had the chance to organize events — both virtual and in-person — from moderating a panel of queer people in tech during Pride Month to interactive educational presentations during LGBTQ+ History Month to the company-wide ERG-sponsored holiday party.
I love web too much to do DEI work full-time, but it is one of my favorite aspects of the work I did at Quickbase.
I love web too much to do DEI work full-time, but it is one of my favorite aspects of the work I did at Quickbase.
let's build something
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