end-to-end designer, ux optimizer, web producer, problem-solver

Often described as a jack of all trades, I have experience with SEO, CRO, and paid search strategy; UX/UI optimization; graphic and web design; some amount of development in HTML/CSS; A/B testing; web copywriting; and marketing and brand strategy.

In other words, if you're looking for a lightweight, clean, strategic website that will help you hit your business objectives, I can help you get there.

quickbase

chmura

expertise

web production

I have produced personal, SMB, and enterprise websites using Craft CMS, Wordpress, Hubspot, Squarespace, and Webflow.

SEO

I run competitive analyses, implement information architecture best practices, improve technical performance, and incorporate keywords into site copy and metadata for a strong organic presence.

CRO

I can improve the conversion rate on any website and help visitors move down the funnel by implementing UX/UI best practices and A/B testing on high-impact pages.

brand strategy

I can build brand experiences from the ground up, like I did for Blue Sky Path to Balance, or freshen up existing brands to reflect a company's goals, industry, and audience better, like I did with Chmura.

copywriting

I minored in journalism, which isn't so different from web copy when you think about the structure of a web page — hook, information, and making it meaningful to the reader.

graphic design

I have experience designing digital assets (emails, e-books, and web graphics) in addition to print assets (one-pagers, event banner stands, books, and more).

approach

identify the root of the ask

Business, brand, and web problems alike tend to masquerade as something slightly different on the surface than at the root. Asking the right questions in kickoff meetings and getting to the real need — not just what stakeholders think the need is — gets my team to the right solutions quickly and effectively.

do the research

Whether competitor research, drilling into user journeys and GA data, or gleaning organic insights, the web landscape changes quickly — and I want to be sure I’m making informed decisions & recommendations.

keep it collaborative

Clients and stakeholders get stressed when they feel like they don’t have control, or when they feel as though they’re being boxed in. When I provide a few key options and keep it collaborative, I find the team stays more aligned and productive.

let data make decisions

Websites can always be tested, and they can always be updated. When stakeholders aren’t sure exactly what they want, I know that once we’re live, we can always use an A/B test and let the data decide how we iterate on future versions.

about

I've been in web design for five years, running with every opportunity I get to do something cool or learn something new. In that time I've worked for two companies and picked up freelancing gigs when the opportunity arises.